portfolio | graphic design

In-house Visual Designer, Design Consultant, and Fine Artist with 20+ years overall design experience, 7 years of managing design staff and all design projects for multiple international brands, as well as designing and illustrating on a daily basis. 


Expertise with brand development, logo design, various types of collateral, print advertising, commercial illustration, and portraits. 


Passionate about strong branding, vibrant and relevant illustrations, and customer satisfaction.

Specialties: graphic design, art direction, branding, illustration, and portraiture



LinkedIn  |  Resume  |  304-888-2241

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Alex Crookshanks | Visual & Graphics Artist | Resume

experience

Visual Designer | Biocomplexity Institute of Virginia Tech

2015 NOV – Present

As the visual designer on the Creative and Media Relations team, I develop and produce scientific, biological, and other research-related graphics and artwork for marketing and communication projects for grant and contract solicitations in accordance with the Institute's brand strategy. I also collaborate directly with researchers, staff, faculty, and students to provide high-quality publication graphics, presentations, and other print and digital graphics in support of sponsored research, administrative projects, and events at the Biocomplexity Institute of Virginia Tech. 


Package Designer and Photography Art Direction | Spectrum Brands | 2008 JUL – 2015 OCT

Designed packaging and promotional items for the leading home aquarium brand, including but not limited to food products, water treatments, reptile supplies, and pond foods and goods. Collaborated with marketing department on concepts, product design, and final packaging. Provided art direction for photoshoots multiple times a year. Managed brand standards guides and the raw image / stock photography library. Worked with legal department to insure designs are within proper regulations. 

Designed for products in the following brands: Tetra, TetraPond, Marineland, Instant Ocean, Jungle, Whisper, and Water Wonders as sold in the mass market (Walmart, Target, PetSmart, Petco, Lowes, etc.) as well as distributors and independent retailers. 


Graphic Designer and Visual Artist | alexcrookshanks.com | 1997 JUN – PRESENT

Expertise with brand development, logo design, various types of collateral, print advertising, commercial illustration, and portraits. Passionate about strong branding, vibrant and relevant illustrations, and customer satisfaction.


Adjunct Instructor of Graphic Design | Bluefield College | 2008 AUG – 2009 MAY

Taught multiple courses in graphic design including an intro to design class for in-coming freshman focused on basic design principles and introduction to the Mac platform with an introduction to Adobe Illustrator and Photoshop.  Led students through the creative process of developing a personal logo and then applying that logo to a stationary package including a business card, letterhead, and envelope. The class also designed a t-shirt with one student’s design to be printed at the end of the semester. 


Art Director | Acken Signs | 1999 DEC – 2007 SEP 

Responsible for all artwork workflow including maintaining the corporate identity, in regards to signage, for international, national, and regional brands: Hilton Hotels, Captain D's, Pilot Travel Centers, LongHorn Steakhouse, Shoney's, Krystal Restaurants, and Go-Mart Travel Centers. Also responsible for the flow of all artwork including management of sales staff requests, sourcing, artwork approvals, and production issues related to graphic design and engineering specifications. 

education

Concord University with a BA, Graphic Design | 1994 – 1999 

Concord University with a BA, Studio Art: Painting | 1994 – 1999 

Double-majored in Graphic Design and Studio Art 

(with and emphasis in Painting). 

volunteer experience & causes

Montgomery Museum of Art & History | Director of the Marketing & Communications Committee |2018 NOV – Present

Volunteering with the good people at the Museum as the director of their Marketing and Communications Committee.{www.MontgomeryMuseum.org}


Montgomery Museum of Art & History | Executive Board Member | 2018 OCT – Present

Serve on the executive board to aid in the wonderful work of the Montgomery Museum of Art & History. 


Montgomery Museum of Art & History | Marketing & Communications Committee Member | 2018 MAR – Present

Rebranded  the Museum including the redesigning of their logo, marketing materials, and their event posters and banners. 


Blacksburg Collaborative Partnership of the Arts | Committee and Steering Committee Member | 2015 JUN – 2017 AUG

Volunteer as a local graphic designer and artist representative to offer my insight and occasional advice in an effort for the BCPA to become a better resource to the Blacksburg Arts Community. 


The Community Health Center of the New River Valley | Volunteer Event Designer | 2013 SEP – 2016 AUG

Collect donated and purchased goods to create basket centerpieces to display for giveaways at the annual fundraising dinner and design accompanying print materials .